Read Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz Free Online
Book Title: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time|
The author of the book: Howard Schultz
Date of issue: September 8th 1997
ISBN 13: 9780786863976
Format files: PDF
The size of the: 334 KB
City - Country: No data
Loaded: 1354 times
Reader ratings: 7.7
Read full description of the books:
Supposed to be inspirational for starting a business, but actually rather the opposite. This guy is so ambitious, so confident, so determined, so certain, so driven. I'm feeling much the opposite these days. If that stuff is what it takes, I have no business starting a business.
I really enjoyed the beginning of this book, which was kind of a corporate adventure story about starting Starbucks from about three local stores and a mail-order catalog. It was exhilarating reading about all the challenges they faced in their ridiculously ambitious early years of kudzu-style growth. But by the last hundred pages or so, Starbucks is already ridiculously huge, so all there is to talk about is variations on the theme. We've got the coffee shop thing down, so we're branching into ice cream, partnering with United to do coffee on planes, installing tiny Starbucks in bookstores, blah blah blah. Worse, once they become a monolith, everybody stops rooting for them as the underdog and starts treating them like any other giant corporation. Despite all the good they try to do and how hard it is to stick to their principles, people misunderstand, falsely accuse, and criticize Starbucks. Well, I understand--it does suck when people do that to you--but after awhile it's difficult to sympathize with poor widdle Starbucks, all rich and huge and successful beyond most people's wildest dreams. Boo hoo, they're being treated like a huge and powerful corporation, when they're actually... a huge and powerful corporation. Lots of defensiveness and whining here. The book is getting so tedious, the only thing that's keeping me from tossing it aside is how close I am to the end. I like to finish things.
Finally done. Maybe I'm being unfair in assigning only two stars--I really enjoyed the first 2/3 or so of this book, but the last 100 pages were so tedious, whiny, and self-congratulatory, they dragged the average way down.
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Read information about the authorSchultz is an author and businessman. He was born on July 19th of 1953. He is mostly known for owning Starbucks; he is also the CEO and chairman of that company.
He graduated Northern Michigan University with a bachelor's degree in Communication.
Schultz authored the book Pour Your Heart Into It How Starbucks Built a Company One Cup at a Time with Onward How Starbucks Fought for Its Life Without Losing Its Soul with Joanne Gordon, was published in 2011.